![Rolex at Goldfinger](https://rolex.jewelrygoldfinger.com/images/official-retailer-plaque.png)

 ![Rolex Datejust watches- Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

# Rolex Datejust

Make a date of a day

**A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial.** These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

 [ ![Rolex Datejust 36 in Oystersteel, white gold and diamonds with a white mother-of-pearl dial with diamonds, bezel with diamonds, and Jubilee bracelet - Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m126284rbr-0011_drp-upright-bba-with-shadow.webp "Rolex Datejust 36 in Oystersteel, white gold and diamonds with a white mother-of-pearl dial with diamonds, bezel with diamonds, and Jubilee bracelet - Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126284rbr-0011)

    [ Rolex
Datejust 36
 Oyster, 36 mm, Oystersteel, white gold and diamonds ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126284rbr-0011)     $21,100  each

 [ ![Rolex Datejust 41 in Oystersteel and yellow gold with a Slate dial, fluted bezel, and Oyster bracelet - Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m126333-0019_drp-upright-bba-with-shadow.webp "Rolex Datejust 41 in Oystersteel and yellow gold with a Slate dial, fluted bezel, and Oyster bracelet - Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126333-0019)

    [ Rolex
Datejust 41
 Oyster, 41 mm, Oystersteel and yellow gold ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126333-0019)     $16,900  each

 [ ![Rolex Datejust 36 in Oystersteel with a silver dial, domed bezel, and Oyster bracelet - Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m126200-0002_drp-upright-bba-with-shadow.webp "Rolex Datejust 36 in Oystersteel with a silver dial, domed bezel, and Oyster bracelet - Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126200-0002)

    [ Rolex
Datejust 36
 Oyster, 36 mm, Oystersteel ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126200-0002)     $8,150  each

 [ ![Rolex Datejust 31 in Oystersteel and white gold with a mint green dial, fluted bezel, and Jubilee bracelet - Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m278274-0018_drp-upright-bba-with-shadow.webp "Rolex Datejust 31 in Oystersteel and white gold with a mint green dial, fluted bezel, and Jubilee bracelet - Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m278274-0018)

    [ Rolex
Datejust 31
 Oyster, 31 mm, Oystersteel and white gold ](https://rolex.jewelrygoldfinger.com/watches/datejust/m278274-0018)     $9,550  each

 [ ![Rolex Datejust 31 in Oystersteel with a bright blue dial, domed bezel, and Jubilee bracelet - Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m278240-0018_drp-upright-bba-with-shadow.webp "Rolex Datejust 31 in Oystersteel with a bright blue dial, domed bezel, and Jubilee bracelet - Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m278240-0018)

    [ Rolex
Datejust 31
 Oyster, 31 mm, Oystersteel ](https://rolex.jewelrygoldfinger.com/watches/datejust/m278240-0018)     $7,900  each

 [ ![Rolex Datejust 41 in Oystersteel and yellow gold with a Champagne-colour dial, fluted bezel, and Jubilee bracelet at Goldfinger](https://rolex.jewelrygoldfinger.com/images/com_hikashop/upload/thumbnails/428x336f/m126333-0010_drp-upright-bba-with-shadow.webp "Rolex Datejust 41 in Oystersteel and yellow gold with a Champagne-colour dial, fluted bezel, and Jubilee bracelet at Goldfinger") ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126333-0010)

    [ Rolex
Datejust 41
 Oyster, 41 mm, Oystersteel and yellow gold ](https://rolex.jewelrygoldfinger.com/watches/datejust/m126333-0010)     $17,700  each

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“It is a masterpiece of horological science. It is, in fact, a synthesis of all that has been achieved up to the present day.”

Hans Wilsdorf, 1945

## Since its creation, it has continued to evolve, offering a host of aesthetic possibilities while encapsulating Rolex know-how.

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

## Embodying Rolex know-how

The perfect embodiment of the classic Rolex watch, the Datejust, launched in 1945, showcased all the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Rolex founder Hans Wilsdorf who believed that watchmaking progress should encourage human progress. In a period of great change, people’s relationship with time was shifting. Modern life moved to the rhythm of the passing days and was less connected to the seasons. The Datejust offers enhanced comfort in terms of legibility and daily time management.

## The Cyclops lens

Optimized reading

Created to improve the legibility of the date, the Cyclops lens is both an aesthetic and a technical brand signature. This Rolex invention was patented in the early 1950s and presented for the first time in 1953 on a Datejust. Its magnifying effect makes the date easier to read. Initially in Plexiglas, it has been crafted in sapphire since the 1970s, like the watch’s crystal.

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

## The Jubilee bracelet

Comfort and elegance

Celebrating the 40th anniversary of Rolex in 1945, the Jubilee bracelet was specially designed for the Datejust. This fluid and comfortable five-piece link metal bracelet is integral to the Datejust’s identity and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet.

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

## A continually updated watchmaking icon

The Datejust is constantly reinventing itself. Its varied reinterpretations express and showcase Rolex’s expertise in dial-making. Featuring smooth, domed, fluted or diamond-set bezels, the Datejust has stylishly spanned eras while perfectly adapting to the personality of its wearers.

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

![Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten](https://res.cloudinary.com/joomshaper/image/upload/v1582107175/placeholder.svg "Rolex Datejust watches - Goldfinger Jewelry, Sint-Maarten")

## Celebrating dates with destiny

The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.

Among the Rolex Testimonees associated with the Datejust, we celebrate Swiss tennis legend Roger Federer, Polish tennis player Iga Świątek, Swiss skier Lara Gut-Behrami and Canadian singer Michael Bublé.

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